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the flipside
"power and knowledge interlock in the organization
and production of facts and interpretations"
Foucault, 1991
A VIEW OF THE VIEW
f l i p s
A VIEW OF THE VIEW
Aesthetic journalism: How to inform without informing
ALFREDO CRAMEROTTI
"If journalism were considered to be a view of the world, of representing what has happened, then aesthetics would be considered a view of the view" Alfredo Cramerotti, 2009
AESTHETIC JOURNALISM
Aesthetics are the process in which we open our sensibilities to the diversity of the forms of nature and convert them into a tangible experience. Aesthetic journalism relies on the audience’s receptivity, creating a stronger response that can offer a greater grasp on reality and the truth.
ARTS POTENTIAL
Artistic practices provide an alternative method of receiving, responding and interpreting information. Aesthetic journalism often investigates social, cultural and political circumstances. These notions are explored and presented in art form rather than having to conform to the formats of mainstream media channels.
TRANSFORMING THE 'TRUTH'
"We need to query not the way art and journalism transforms the world, but the way they can transform the meaning of the world" (Flusser, 2000).
As an audience we must engage our understanding of the reality we are living. We must go further than merely accepting the appearance of the world provided to us by those in power.
THE MEDIA LITERATE
A dynamic relationship between art and journalism has the ability to ‘renovate the world from the inside’ (Cramerotti, 2009).
The audience needs to be absorbed into the process, they have to question what they see and discover their own realities. In order to challenge the ‘truths’ presented to us through mass media, and potentially push mainstream journalism towards a more dynamic approach of ‘truth telling’, we need a media literate audience.
THE MORE WE KNOW, THE MORE WE SEE
The more we learn about the human experience, both personally and through acquired information, the more our visual knowledge increases. Essentially, we are able to increase the meanings we can make from our visual impressions. This is known as visual literacy and it plays a key role in comprehending visual media, in being aware of visual manipulation and gaining aesthetic appreciation.
THE VISUALLY LITERATE
We make sense of images, presented to us in photographs, movies, television and art, to the degree of our real-world experiences with the objects depicted in the images. For example, we would not try and walk through a mirror; the visually literate recognize mediated images as illusions of reality, rather than true depictions of reality itself.
KNOWLEDGE & POWER
Power and knowledge interlock in the organization and production of facts and their interpretations. Foucault discusses the ‘general politics’ and ‘regimes of truth’ that are the result of scientific discourse and institutions (1991).
This search for ‘the truth’ is not a singular and absolute truth to be discovered and simultaneously accepted. It is more of a battle. Challenging ‘the rules according to which the true and false are separated’ and the effects that power has on these ‘rules’ (Foucault. 1991).
THE MAINSTREAM MEDIA
Media corporations have the ability to influence public opinion economically, politically and socially. In the face of power the importance of a media literate mainstream media audience is reiterated, as is the importance of alternative media forms.
The Flipside is one of these alternative forms.
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"The view of the Earth from the Moon fascinated me—a small disk, 240,000 miles away. It was hard to think that that little thing held so many problems, so many frustrations. Raging nationalistic interests, famines, wars, pestilence don't show from that distance."
Frank Borman, Apollo 8 (1969)
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